Executive and Leadership Coaching

Onboarding Guide

This guide establishes the foundation for our work together. It is written for leaders who carry significant responsibility and who want their coaching experience to be focused, disciplined, and high value.

The intent is simple. Create clarity early. Align expectations. Position coaching as a strategic investment in your leadership effectiveness and organizational impact.

What Executive and Leadership Coaching Is

Executive and leadership coaching is a structured, confidential partnership designed to strengthen how you think, decide, and lead in complex environments. It is grounded in the realities of your role, your business context, and the expectations placed on you as a leader.

Coaching provides protected space to slow down thinking where it matters most. We examine how you frame problems, make decisions, influence others, and execute through your leadership system. The focus is practical. Insight is only useful if it translates into better judgment, stronger leadership behaviors, and sustained results.

What Coaching Is Not

Coaching is not consulting. You are not handed answers or prescriptions. It is not therapy or counseling. It is not performance management or remediation.

This is also not a passive process. Coaching is designed to sharpen your thinking, not replace it. You remain accountable for decisions, actions, and outcomes.

Your Path Through This Work

Coaching engagements differ in how much a sponsor is involved. That level is a design choice made by you and your organization. It is not a fixed feature of how I work, and no one level is the standard.

Some engagements include an active sponsor partnership. Others have a sponsor who backs the work but stays outside the coaching structure. Many have no sponsor at all, including most engagements with chief executives and owners. All three are legitimate. Selecting yours below will show how your engagement is built.

How involved will a sponsor be?

If you are not certain, choose the closest fit or leave it for now. We decide this together, and it can be adjusted as the work develops.

Select a path above to see how your engagement is structured.
No sponsor

Your engagement is a two-party partnership. You own the goals, no third party is involved in setting them, and the work stays entirely between us. This keeps the path short and the focus tight.

This is the most common structure for chief executives, owners, and leaders who initiate their own coaching. Nothing about the method changes. Only the number of people in the structure does.

1

Discovery and agreement

The conversation we have already had. Fit was confirmed and we agreed to work together.

2

Leader Profile and onboarding

You are here. You read this guide and complete the Leader Profile so I know your context before we begin.

3

Baseline and assessment

You complete the intake questionnaire for your scope of leadership, plus one or two assessments chosen for your role and goals.

4

Focus alignment

We translate the baseline into a small number of clear focus areas. Depth matters more than breadth.

5

Active coaching

Sessions with real action and reflection between them. You prepare before each one.

6

Mid-point review

A structured checkpoint. We confirm progress, surface what has shifted, and reset focus if needed.

7

Closure and transition

We capture what changed in how you lead and build a plan to sustain it.

8

Sustainability follow-up

A follow-up sixty to ninety days later. Whether the change held is the real test of value.

Sponsor at a distance

Someone is funding or endorsing this coaching, but they are not part of its structure. There is no alignment meeting, no conditions form, and no ongoing sponsor involvement. The coaching itself runs exactly as it would with no sponsor at all.

What your sponsor does and does not see

Your sponsor knows the engagement is happening and may share what prompted it. They do not set your goals, and they receive nothing about the content of our work.

At closure, if your organization wants confirmation the engagement completed, that is a brief summary you see and approve first. Nothing is sent without your knowledge.

1

Discovery and agreement

The conversation we have already had. Fit was confirmed and your organization set the level of sponsor involvement.

2

Leader Profile and onboarding

You are here. You read this guide and complete the Leader Profile. Your sponsor confirms funding and nothing further.

3

Baseline and assessment

You complete the intake questionnaire for your scope of leadership, plus one or two assessments chosen for your role and goals.

4

Focus alignment

You and I set the focus areas. Your sponsor is not part of this conversation.

5

Active coaching

Sessions with real action and reflection between them. Entirely confidential.

6

Mid-point review

A structured checkpoint between you and me. No sponsor check-in.

7

Closure and transition

We capture what changed and build a plan to sustain it. If a completion summary is required, you review and approve it first.

8

Sustainability follow-up

A follow-up sixty to ninety days later. Whether the change held is the real test of value.

Active sponsor partnership

When your organization chooses this level, the engagement runs as a triad. You, me, and your sponsor. Before we set goals, your sponsor is asked to set the conditions in which you can develop, and to commit to that development over time. What happens inside our sessions remains confidential.

This is the most involved of the three levels. It asks real commitment from your sponsor, which is why it is chosen rather than assumed.

The confidentiality boundary

This matters enough to state plainly. Your sponsor is a partner in conditions and outcomes, not an observer of your coaching. What is said in session stays in session.

Your sponsor sees the goals we agree on, broad themes, and progress against the conditions they set. They never see the content of your reflection. You will always know what is being shared before it is shared.

1

Discovery and agreement

The conversation we have already had. Fit was confirmed, your sponsor was identified, and your organization chose this level of involvement.

You and your organization
2

Leader Profile and sponsor conditions

You are here. You read this guide and complete the Leader Profile. Separately, your sponsor completes a conditions form across five dimensions: Align, Decide, Engage, Execute, and Sustain. This happens before goals are set, not after.

You and your sponsor
3

Baseline and assessment

You complete the intake questionnaire for your scope of leadership, plus one or two assessments. Where useful, we may gather brief input from a few chosen stakeholders, framed for development rather than evaluation.

You
4

Triad alignment meeting

The three of us confirm shared goals and the conditions that support them. The confidentiality boundary is stated out loud so no one is guessing at it later.

You, your sponsor, and me
5

Active coaching

Sessions with real action and reflection between them. Your sponsor is not present and does not receive session content.

You
6

Mid-point review and sponsor check-in

You review progress with me. Separately, your sponsor reports whether the conditions they set are holding. Those are two different conversations and they stay that way.

You and your sponsor, separately
7

Closure and impact review

We capture what changed in how you lead. Your sponsor assesses impact against the conditions they originally set and takes ownership of what must continue.

You and your sponsor
8

Sustainability follow-up

A follow-up sixty to ninety days later confirms the change held and that your sponsor's reinforcement is working.

You and your sponsor

Roles and Responsibilities

This engagement is built on shared responsibility and mutual rigor.

My role as your coach

Create structure, challenge assumptions, surface patterns that influence your leadership impact, and bring disciplined perspective grounded in leadership research and executive experience. I will help you stay focused on what matters most and hold accountability to the commitments you make.

Your role as the leader

Engage fully and honestly, arrive prepared, test new approaches in real situations, and reflect on the results. Coaching delivers value when insight is paired with action.

Your sponsor's role

Co-Designing Your Coaching Experience

This is not a standardized program. It is a co-designed experience shaped by your role, your context, and the outcomes you care about most.

Early in our work, we will align on your current challenges, organizational priorities, and what must be different over the next six to twelve months. We will translate these into a small number of clear focus areas. Depth matters more than breadth. Focus is a leadership discipline.

Success is defined behaviorally and operationally. We pay attention to what changes in how you lead, how others experience your leadership, and how work gets done.

Engaging Others to Enrich the Experience

Leadership does not happen in isolation. In some cases, selectively involving others can accelerate insight and accountability.

This may include targeted stakeholder input or brief feedback conversations. Any involvement of others is purposeful and limited. Feedback is used to sharpen awareness and inform development, not to evaluate or judge.

You retain control over who is involved and how input is used.

Assessments and Questionnaires

We begin with insight rather than assumption. Carefully selected assessments and targeted questionnaires help establish a baseline and bring precision to the work.

We use one or two assessments at most. Each is chosen for relevance to your role and goals. Results are interpreted in context and translated into practical implications for leadership behavior and decision-making.

Assessments inform the work. They do not drive it.

The Coaching Journey

Leadership development is not linear. As insight increases, priorities may sharpen, focus may shift, and measures of success may evolve. This is expected.

What remains consistent is our commitment to disciplined conversations, action between sessions, reflection, and accountability. We revisit direction intentionally to ensure the work continues to serve what matters most.

You are not committing to a static plan. You are committing to sustained leadership effectiveness.

Your Next Step

Complete your Leader Profile

The Leader Profile helps me know you, understand the context you lead in, and confirm the practical shape of our engagement. It takes about five minutes. The questionnaire that sets our focus comes after it.

© 2026 Burns Leadership Consulting, LLC. All rights reserved.